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Roundpeg is an Indianapolis marketing firm that specializes in creating websites for small business owners. After fifteen years in business, their brand voice and collateral had become a little muddied. One complicating factor was as a digital firm, they didn’t feel photography accurately represented their business offerings. 

As a solution, I created a library of illustration that can be used in a variety of contexts, as well as a pattern literally representing a round peg to give their assets a more cohesive vision.
The icons went on to inform the Roundpeg brand guide, logo and social shares for their podcast, More Than a Few Words.