Roundpeg

Roundpeg is an Indianapolis marketing firm that specializes in creating websites for small business owners. After fifteen years in business, their brand voice and collateral had become a little muddies. One complicating factor was as a digital firm, they didn’t feel photography accurately represented their business offerings.

As a solution, I created a library of illustrations that could be used in a variety of contexts as well as pattern literally representing a round peg to give their assets a more cohesive vision. The icons went on to inform the Roundpeg brand guide, logo and social shares for their podcast, More Than a Few Words.