Roundpeg
Roundpeg is an Indianapolis marketing firm that specializes in creating websites for small business owners. After fifteen years in business, their brand voice and collateral had become a little muddied. One complicating factor was as a digital firm, they didn’t feel photography accurately represented their business offerings.
As a solution, I created a library of illustration that can be used in a variety of contexts, as well as a pattern literally representing a round peg to give their assets a more cohesive vision.
The icons went on to inform the Roundpeg brand guide, logo and social shares for their podcast, More Than a Few Words.
![](https://jackjuris.com/wp-content/uploads/2019/01/facebook-large-1.png)
![](https://jackjuris.com/wp-content/uploads/2019/01/browserlifter-1.png)
![](https://jackjuris.com/wp-content/uploads/2019/01/buy-large-1.png)
![](https://jackjuris.com/wp-content/uploads/2019/01/schoolbrowser-large-1.png)
![](https://jackjuris.com/wp-content/uploads/2019/01/smallset-1.png)
![](https://jackjuris.com/wp-content/uploads/2019/01/compass-once-1-1.gif)
![](https://jackjuris.com/wp-content/uploads/2019/01/globe-once-1.gif)
![](https://jackjuris.com/wp-content/uploads/2019/01/legos-once-1.gif)
![](https://jackjuris.com/wp-content/uploads/2019/01/rocket-4-1.gif)
![](https://jackjuris.com/wp-content/uploads/2019/01/variations-1.png)
![](https://jackjuris.com/wp-content/uploads/2019/01/rp-poster-fina.jpg)
![](https://jackjuris.com/wp-content/uploads/2019/01/rp-brandguide-mid.gif)
![](https://jackjuris.com/wp-content/uploads/2019/01/rp-card-1.jpg)
![](https://jackjuris.com/wp-content/uploads/2019/01/phones-1.png)