Maytera is a brand that tells it like it is without wasting any more of mom’s time, and with their product offerings aim to give a little more time back to moms.

They needed branding, packaging and a website to get started saving the world.

Maytera

Moms are busy. They’s responsible for making sure an impossibly dependent human survives for eighteen years with a reasonable quality of life while sacrificing their own. Anything that makes a mom’s life just a bit easier is more than minutes on a clock; it’s minutes with the kid they’re raising.

Maytera is a brand that tells it like it is without wasting any more of mom’s time, and with their product offerings aim to give a little more time back.

They needed branding, packaging and a website to get started saving the world.

BRAND VOICE

It’s essential for a modern mom brand to be authentic.

Moms can sniff out a patronizing ad or product easier than a rank diaper. Especially for young moms who grew up being advertised to at every possible moment, they know when a brand is just vying for their spending power with cute pastels and a perfectly coiffed baby. Maytera knows being a mom is the best and hardest thing you will ever do. You don’t buy sugar coated anything for your kid, so why would you respect a brand that glosses over the hard realities of motherhood? At Maytera, we keep our products simple and efficient because you don’t have time for anything else. You got this. We’re here to help you out.

BRAND VOICE

It’s essential for a modern mom brand to be authentic.

Moms can sniff out a patronizing ad or product easier than a rank diaper. Especially for young moms who grew up being advertised to at every possible moment, they know when a brand is just vying for their spending power with cute pastels and a perfectly coiffed baby. Maytera knows being a mom is the best and hardest thing you will ever do. You don’t buy sugar coated anything for your kid, so why would you respect a brand that glosses over the hard realities of motherhood? At Maytera, we keep our products simple and efficient because you don’t have time for anything else. You got this. We’re here to help you out.