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Outfit

Outfit is a queer fashion podcast exploring the relationship between gender, presentation, sexuality, and our wardrobes. Hosted by Ellen Ford, it features high profile guests like queer fashion designers, a fashion psychologist, and her dad.
Ellen needed a logo and artwork that communicated directly to her audience.  We worked together to create a logomark and portrait to as cover images wherever the podcast found a home.
Soon after release, Outfit was featured on iTune’s New & Noteworthy list, as well as garnering a highlight in Elle Canada. 

INITITAL CONCEPTS

As you would assume of someone who wanted to start a fashion podcast, Ellen already had a strong sense of style which she showcased on her social media platforms. Based in LA, she prefers button down shirts with playful patterns, board shorts, tailored pants and suits. I also wanted the logo to represent the devil-may-care confidence and attitude Ellen carries herself with.

 

INITITAL CONCEPTS

As you would assume of someone who wanted to start a fashion podcast, Ellen already had a strong sense of style which she showcased on her social media platforms. Based in LA, she prefers button down shirts with playful patterns, board shorts, tailored pants and suits. I also wanted the logo to represent the devil-may-care confidence and attitude Ellen carries herself with.