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Logos & Lettering

Logos and lettering are two different disciplines. One represents an entire enterprise and starts its life carrying a business owner’s hopes and dream. It eventually comes to represent each interaction every customer has with the company, either positive or negative. It also needs to be incredibly flexible, with legibility at sizes smaller than a fingernail while still looking good plastered on the side of a billboard. The other can be anything and everything so long as it follows some basic rules.
They both require incredible attention to craft and detail. They both need to quickly and effectively communicate a message to the viewer, and if they’re good, a particular feeling. If you’re lucky, they’re memorable.

Logos & Lettering

Logos and lettering are two different disciplines. One represents an entire enterprise and starts its life carrying a business owner’s hopes and dreams, and eventually comes to represent each interaction every customer has with the company, either positive or negative. It also needs to be incredibly flexible, with legibility at sizes smaller than a fingernail while still looking  good plastered on the side of a billboard. The other can be anything and everything so long as it follows some basic rules.
They both require incredible attention to craft and detail. They both need to quickly and effectively communicate a message to the viewer, and if they’re good, a particular feeling. If you’re lucky, they’re memorable.

Initially created for a dear friend’s little girl named for a biblical prophet, I revisited this M for the #36daysoftype challenge.

Logo for a law firm run by two women, for women.

Irreverent Rev is the home of a blog for a minister who does not shy away from coarse language or an abundance of grace.

This conference educates small business owners on how to reach their goals online.

Custom type for a personal project focusing on an underserved beverage market.

SEE THE CASE STUDY

Lettering to celebrate fans of beloved comedian, Cameron Esposito.

Handlettering to represent a nonprofit group for young adults.

Logo for a restaurant based in Florida, serving a casual breakfast in the morning and elegant dining in the evening.

Friendly and professional mark for a small company that prides itself on superior service.

Bouncy type to represent the jazzy, playful tune.

Logo for a mom brand that’s actually for moms.

SEE THE CASE STUDY

 

Logo for an Indianapolis spa and tattoo removal service.

Concept lettering to kick of a skate brand.

The Flatiron is one third of a new restaurant venture offering dinner service.

Initially created for a dear friend’s little girl named for a biblical prophet, I revisited this M for the #36daysoftype challenge.

Logo for a law firm run by two women, for women.

Irreverent Rev is the home of a blog for a minister who does not shy away from coarse language or an abundance of grace.

This conference educates small business owners on how to reach their goals online.

Custom type for a personal project focusing on an underserved beverage market.

SEE THE CASE STUDY

Lettering to celebrate fans of beloved comedian, Cameron Esposito.

Handlettering to represent a nonprofit group for young adults.

Logo for a restaurant based in Florida, serving a casual breakfast in the morning and elegant dining in the evening.

Friendly and professional mark for a small company that prides itself on superior service.

Bouncy type to represent the jazzy, playful tune.

Logo for a mom brand that’s actually for moms.

SEE THE CASE STUDY

 

Logo for an Indianapolis spa and tattoo removal service.

Concept lettering to kick of a skate brand.

The Flatiron is one third of a new restaurant venture offering dinner service.