Logos & Lettering

Logos are the ultimate design exercise. They need to be incredibly flexible, with legibility at sizes smaller than a fingernail while still looking good plastered on the side of a billboard, quickly and effectively communicating a message to the viewer, and if they’re good, a particular feeling. If you’re lucky, they’re memorable.

Logos & Lettering

Logos are the ultimate design exercise. They need to be incredibly flexible, with legibility at sizes smaller than a fingernail while still looking good plastered on the side of a billboard, quickly and effectively communicating a message to the viewer, and if they’re good, a particular feeling. If you’re lucky, they’re memorable.