Case Study: Chief Calamity
BRIEF:
BRIEF:
Chief Calamity is a handmade, quality leather goods business. They wanted their name to represent timeless style and excellent craftsmanship. The name is inspired the Lord of the Rings character “Smaug, the Chief and Greatest of Calamities.”
Initial Sketches
Initial Sketches
As someone who read the trilogy growing up and saw the movies when they came to theaters, exploring a concept involving the great mythology was incredible. How often do you get to draw dragons? My sketchbook ran the gamut between class and badass, trying to tease out elements that could span both voices.
I also had the idea of an actual Chief Calamity figure, where the logo would be their signature.
REFINING
REFINING
Further Exploration
Further Exploration
This solution holds a special place in my heart, as many late-night inspirations do. I wanted to include nod to Norse mythology that inspired Tolkien’s sagas, which was achieved through the the uncial “e” and a braided style that connects the “C”s. The weight contrast in the letters of the word mark, as well as lower x-height, exerted a quiet, refined strength. Alas, this concept did not make the final cut.